Restoring The Balance
It's a common misconception that diarrhoea is the body's defence mechanism to 'flush harmful bugs and pathogens out of your system'¹.

In fact, diarrhoea is a symptom that occurs when there is a disturbance in the normal working of the digestive system.

	The myth of 'flushing out your system' The misconception of diarrhoea as a defence mechanism was highlighted in new research2. This showed that many people are suffering unnecessarily from common ailments such as diarrhoea, even though there are effective remedies available which can help ease the symptoms, enabling sufferers to feel better more quickly. The research showed that 45% of people believed diarrhoea should be left to run its course without treating the symptoms. In fact, this need not be the case.

Look at it a different way. One of the symptoms of a cold is a runny nose. A runny nose is simply a symptom of the virus and not your body trying to ‘flush the virus out’. There is no evidence a runny nose gets rid of a cold virus. Likewise, there is no evidence to show that having diarrhoea gets rid of any infection which might be causing it.

You can help yourself to feel better more quickly by treating the symptoms, whether you are suffering from a cold or diarrhoea.

In the case of diarrhoea, treating with IMODIUM^® can help to return your body’s digestive rhythm back to normal. By helping to restore proper absorption of fluids and nutrients into your body, IMODIUM^® will therefore relieve the diarrhoea, and so help shorten the bout and reduce the disruption to your life³.

What IMODIUM^® would we recomend?
IMODIUM^® is the number one selling anti-diarhoeal treatment. A range of products is offered to suit every sufferes needs. Click here to find out more about our range of IMODIUM^® products.

1. TNS OnLineBus Consumer Research 2004.
2. TNS Consumer OnLineBus, March 2004.
3. D Wingate et al; Guidelines for adults on self-medication for the treatment of acute diarrhoea, Aliment Pharmacol Ther, 2001; 15:773-782.